BRIEF: Vans wish to promote this limited edition shoe using support images that portray the Vans culture. Your 12-18 images will need to be generic in nature to enable them to be used by Vans to promote events across a range of print and online mediums.
This imagery can be used in your Packaging project to help reflect the Vans culture on your shoe packaging and a multiple page lookbook to promote the limited edition range of shoes.
The Vans culture is varied and covers skate/surf/street/music genres. Representing the culture is not easily attainable by one single image, be mindful of the Vans customer ‘attitude’ - possibly young, carefree, rebellious, YOLO.