Australasian Centre for the Book
Octavo is the home of book making in Australia. The concept for Octavo was based on the infinite celebration of paper. The system developed was required to work across a range of communication mediums in both print and digital forms.
Starting with an effective colour palette which has traditional roots in parchment; one of the first papers. I then developed a typographic wordmark that would be applied across a range of collateral.
The cornerstone of the visual identity system was the curvaceous support photography that was developed to match the tone of the brief. The photographic imagery provides a contemporary solution to the brief through the textural warmth of the paper with a large tonal range, which symbolises the friendliness that is Octavo.