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Harajuku Lovers

BRIEF: Style and photograph fashion portraits and design a stocking packaging and Adshel poster for marketing of Harajuku Lovers brand of opaque tights.

I produced my styling based on the eccentric style of ‘Sweet Lolita’. The talent was embellished in a number of trinkets and bright colourful fabrics to produce a cohesive fusion of Japanese style and youth culture.

The photographic images were applied to stocking packaging and combined with a custom made logotype of the brand ‘Harajuku Lovers’. The images and logotype were also used to create posters for bus stops at inner city locations for Myer.