David Jones:
Winter in the Park

BRIEF: Capture a series of product images for David Jones for their new season products and a family portrait with a ‘Winter in the Park’ theme.

I started by capturing a background image with natural light in a park setting in the late afternoon. In studio, I captured a family portrait with the three products on display on the female model.

The products consisted of a bag, boots and sunglasses. In Photoshop, the portraiture image was combined with the park photograph and adjustments in foreground shadows, reflections and scale.

Imagery was then applied to a double sided in-store poster design and Avantcard design.