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Aussie Catchword

BRIEF: "You are required to design a unique custom catchword based on Australian slang, your catchword is to be informed by the tradition of chromatic woodtype of the mid 1800’s."

This design was inspired by the unique terminals on the letterforms from the movie poster and transposed with the shield from Ampol petrol stations of the same era (pre digital).

The word 'Ute" is Aussie Slang for Utility Vehicle - as in a baby American pickup truck that blokes (Australian Men) drive. The catchword once completed will be laser etched in wood ingrain and used as a sort in the letterpress studio at Design College Australia along with the other Aussie Catchwords from our class.