Fairytale Bridal:
Bridal by Love

Bridal by Love is a designer wedding dress supplier in Australia and the United States. They are launching into the European market with theultimate bridal fantasy - ‘The Fairytale Wedding’.

I developed a custom typographic wordmark for ‘Bridal by Love’ to raise the profile of the brand and convey a soft, dreamy and femininefeeling, while maintaining the fairytale feel.

The photographic concept I developed was based on ‘Little Red Riding Hood’. It was a technical challenge with a studio shoot for the bride and a location shoot for the background. Both elements were merged in Adobe Photoshop to provide a cohesive image.

An iPad Application was also made to be a lookbook for the project VIEW HERE.